The wedding industry is a funny place to work.

The clients are – generally speaking – organising a wide-scale and extravagant, meaning-filled, and purposeful event for the first time – individually and together – at a budget that they’ve probably never spent before. Outside factors weigh heavily on their shoulders: societal, cultural, religious, and family expectations. Meanwhile they are also defining their relationship, their values through this public expression of their marriage.

And they are asked to choose a team of wedding vendors to bring that vision to fruition. Caterers, planners, celebrants, photographers, stylists, florists, hair and makeup and fashion, and filmmakers, are all called upon to create this one spectacular event.

Those wedding vendors aren’t from KPMG, General Electric, IBM, or Coca-Cola. They are small boutiques delivering localised niche creative services. Many – I’ll say, most – are passionate small businesspeople that have built business acumen alongside a marketable skill and talent.

However it’s a fragile and volatile environment, with couples often not having the words – or the budget – express their expectations, and we have wedding vendors who are also working on their side-hustle of being humans, parents, partners, friends.

So, sometimes, that potent cocktail leads to wedding vendors doing a runner on couples. There’s no excuses. The only thing we take to the grave is our word. It’s our only true asset here on earth, and if you say you’ll be at someone’s wedding to film it, you should be there.

So this week a wedding videographer just didn’t show up to a wedding and in the last minute my friend Michael Kelly filled their boots. You should hire Michael to make your film.

And don’t be afraid to hire an expensive wedding vendor. They don’t bite. It’s understandable that you might not want to pay that much, but can you afford for a cheaper vendor to not show up? This particular wedding vendor’s Easy Wedding profile claims that they can offer “High End Results For A Mid Range Investment” and that’s just not the case. I’m not going to tell you how to spend your money, who to book (it’s Michael and I if you’re really wondering), or how much you should charge if your’e a wedding vendor. But there’s a reason some of us charge what we charge and its’ because after 12 years in business I know what it costs to operate a full time wedding business. Things are expensive, and this little pandemic we’re trying to wrestle our way out of has made things even more so.

Wedding vendors: don’t worry about under-cutting everyone and being cheaper than everyone. Worry about operating a financially sustainable business so that when it comes around to that booking you just took for 2023, you’re still in business, instead of having some chump celebrant write a blog post about you.